Two co-founders, one product, and a short list of promises.
Why does the way we manage money so often differ from the way we intend to?
Co-founder, Fingene
Strategy consultant by experience, behavioural science enthusiast by curiosity, and entrepreneur by a habit of taking questions a little too seriously.
Currently investigating why money makes perfectly sensible people do perfectly ridiculous things.
Co-founder, Fingene
Drawn to complex problems, unconventional thinking, and the challenge of turning ambitious ideas into useful products.
At Fingene, she works across product development, strategy, and vision to explore a question at the intersection of finance and human behaviour: why the way we manage money so often differs from the way we intend to.
Interested in the patterns beneath the numbers, the people behind the decisions, and the possibilities that emerge when technology starts asking better questions.
Also Fingene’s Grievance Officer.
Later research phases, including the Gene study, are shared between both founders.
A few habits that follow from being small.
Decisions and reasons are recorded, so the next person can see why.
Every message to support is read by a person.
Before something goes on the site, we ask whether it is true today.
We have not yet named advisers or partners publicly. When we do, they’ll appear here with their roles.
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